Oatly Advertising
Campaign
This project features the creation of a collection of photographs designed to promote Oatly as a healthy and sustainable alternative to dairy milk specifically targeted at pregnant women.
The images are strategically crafted to achieve several key objectives: to enhance brand awareness, to emphasize the unique benefits of Oatly for both expectant mothers and their babies, and to cultivate a sense of trust and connection to the brand keeping a distinctive tone and style.
The images presented depict Oatly as seamlessly integrated into a pleasant daily routine, catering specifically to pregnant women. They portray Oatly products being enjoyed in various contexts that highlight ease and enjoyment, with the women in various comfortable positions that accentuate the beauty of pregnancy.
The simple, intimate settings and natural expressions in the photos aim to build a trustful connection with the audience, associating Oatly with sustainability and reliability. The use of neutral and earthy colours enhances the natural, wholesome appeal of the product, reinforcing its position as a healthy and eco-friendly choice for pregnant women.
Slogans such as “Oat Milk for Two” highlight the product’s suitability for both expectant mothers and their babies, emphasizing the health benefits of choosing Oatly. Another slogan, “Not a Milk, But Everyone Calls It This Way,” underscores Oatly’s unique identity as a plant-based alternative while playfully acknowledging its common comparison to dairy milk.
These slogans not only capture attention but also reinforce the brand’s message in a memorable and relatable way, ultimately fostering a deeper connection with the target audience.
